India has the largest English-speaking population in the world, but
it's not just words that connect it to the West. As an emerging world
power, India is already facing many of the talent challenges we've become
accustomed to, but often on a larger scale. Its response will have
repercussions on the U.S. talent supply and will forever change the
meaning of the "War for Talent."
Indian Americans number more than 2 million and have the second highest
income of any ethnic group in America. They are better educated than the
average American, accounting for 38 percent of all doctors in the United
States, 12 percent of scientists, and 35 percent of Silicon Valley
start-ups. They form the largest group of foreign students. In short, they
are an important part of our talent pool. And they're leaving. In the past
two years about 5,000 IT workers have repatriated to India, and the trend
is accelerating.
According to India-based blogger Gautam Ghosh, there are more than 20,000 recruitment
firms in India already. Many Indian recruiters, along with their
counterparts in Singapore, Australia, Ireland, and elsewhere, understand
that the pursuit of top talent is global. And in many cases, these
recruiters have their governments behind them. In India, ongoing global
promotions brand the country itself as a great place to work, live, and
study. The government of India is working to convince the best of the
massive Indian Diaspora to return home — often appealing to a sense
of patriotism and offering opportunities that might be hard to come by
even in the United States.
While I was in India last month, two world-renowned scientists who had
been invited to the United States by American universities became so
frustrated with the U.S. immigration procedures that they publicly
declared they had no further interest in setting foot in the United
States.
A Bigger World for Recruiters
Recruiters had it easy before 1995. Relatively high unemployment and a
steady, if small surplus of talent combined with low turnover made it a
cushy job.
The "War for Talent" between 1995 and 2000 created a new recruiter, far
more aggressive, far more technologically savvy and far more connected.
After a three- to four-year lull, the game is again changing for
recruiters. For a short while, some may get away with a provincial,
shortsighted view of talent. But while they're tapping an ever-decreasing
pool of US-based talent, their colleagues and competitors will be
nurturing global relationships and building their networks into the
farthest reaches of the planet. Needless to say, the latter will
ultimately prevail.
Having recently returned from a six-day, three-city tour that started
in Delhi and ended in Bangalore, I urge recruiting executives to get on
the plane and go East. I traveled with executives from DNL Global, an
innovative recruiting firm based in Dallas, that saw the light years ago
and has already built an impressive clientele both in India and the United
States around the identification and recruitment of globally capable
managers. As DNL builds its global talent pools, it will become a "go to"
firm for companies desperate for the type of talent and thought leadership
that can build bridges and create a competitive advantage in the global
workforce.
In the best Indian business schools and in the top companies, one
seldom hears HR and recruiting discussed in their traditional sense. In a
nation that has been the recipient of more HR and recruitment outsourcing
business than anywhere else, India's answer to skill shortages and
sky-high attrition rates is an emphasis on talent management.
Everywhere I went, organizations were immersed in strategic workforce
planning and analytics. They were tying performance management and
retention to compensation. Due to high attrition, "talent relationship
management" is approached methodically and creatively in many of the
business-process-outsourcing call centers I visited. Everywhere,
employment-brand building, particularly through heavy investment in
employee development, is a cornerstone of workforce initiatives.
On the acquisition front, Indian multinationals are nurturing
relationships with talent while in school, building talent pools and
enticing overseas workers, particularly those who left India and have
built skills in the west. In the business-process-outsourcing call
centers, some are reaching into high schools to develop call-center skills
so that they will no longer have to rely solely on college graduates for
the millions of customer-service positions being created each year.
I'm not surprised that the conversations I had with business leaders,
human capital consultants, and university professors in Delhi, Ahmedabad,
and Bangalore are so similar to those I have in North America. While there
remains a massive income, poverty, and infrastructure gap between cities
in India and the West, the language of business and human capital
management is nearly identical.
Human capital professionals and leaders in the West have as much to
learn from their counterparts in India as the other way around. I had to
learn this for myself, and so should you.
Allan Schweyer
is the Executive Director of the Human Capital Institute (HCI) and author
of Talent Management Systems (Wiley & Sons, 2004). HCI
helps professionals and organizations leverage human capital for
competitive advantage.